The apple 6 days (5th of local time), renovated the iPod series. Largest topic what it is not said, “the telephone has, the alias of iPhone” “iPod touch” probably will be. As for the aim of the apple which sells the iPod touch which reduces substantially after the only 2 months which sell iPhone, has the same interface being what? (Ishikawa warm k tie industry circumstance)
The eye which was seen from the front of iPod touch and iPhone almost the same. Telephone function is excluded, scantness has reached 8 millimeters. The fact that it follows the progressive operativity with the touch panel which is loaded for the first time with iPhone, can select the album and music and the photograph intuitively know is charm. Music function and the perusal, browser “Safari” of YouTube, schedule function and photograph management function as iPod etc iPhone and are simultaneous. But, really touching, when it tries comparing detail, the various places differ.
In comparison with iPhone, those where it is excluded are not just telephone function. Camera and [burutousu], as for the microphone and the speaker you see and do not hit and, the mail and Google Maps application, weather application and stock price application etc have become non loading.
Those where especially it is unexpected are mail function. iPod touch corresponds to the wireless LAN, also Japanese input has become possible. Because it loads also the browser, whether, the mail function whose why utilization frequency is high has not been provided, it does not have to be strange.
Simply, when you compare thoroughly, iPod touch is not PDA, it is found that the route as a “portable music player” to the last is penetrated. For example, iPhone can draw up schedule anew with schedule function, but, iPod touch is corresponding only perusal.
There is an input interface of the software keyboard and the like in iPod touch, it corresponds to Japanese input it is relation. As for perusing the schedule which also former iPod manages certainly with the personal computer it being possible, being new, as for drawing up it was impossible.
Vis-a-vis being the smart phone to which iPhone can input information and can manage, as for iPod touch you peruse and only it is the viewer which recovers information. “Communication functional presence” it probably is the eye full discrimination conversion point which the apple thought.
When the January this year, iPhone is announced, “when being sold in Japan?” “the carrier of somewhere selling?” that it had with the topic which is said it was the drill. When on June 29th it is sold in America, the expectation furthermore overheated.
But, by the fact that iPod touch appears, iPhone does not land in Japan eternally and, the kind of air which either the [te] is not what problem doing, can't help. If we would like to enjoy music and animated picture, and web perusal, with the intuitively know operation without of being so far, because it can be completely satisfied with iPod touch. Mail function is not loaded, but if the web mail of Gmail and the like is used, sufficiently substitution is possible. So far it does the mail and telephone call with the k tie which becomes accustomed, music to the iPod touch which is the specialist it should have left.
So far, looking at iPod touch, perhaps grandchild justice president of the software bank which went to the American San Francisco meeting place at the time of NTT [dokomo] and the iPhone announcement which showed positive attitude to the Japanese introduction, it lost interest in the Japanese introduction of iPhone. Because because, it is introduced to Asia, in around 2008, as for iPod touch already throughout the city the natural way, with the expectation which has spread, as for iPhone to become the powerful killer terminal which acquires the user, profit so it is not.
The apple when iPod touch is thrown, starts new service “iTunes Wi-Fi Music Store”. It is something where this uses the network of the wireless LAN, iPod touch (or iPhone) as a single unit, can purchase music and can download. So far, music is purchased, the personal computer was necessary, but with iTunes Wi-Fi Music Store, when and it reaches the point where favorite tune can be obtained anywhere.
If it tries taking in the Japanese carrier, if iPhone is introduced, the user can be acquired not only, it is the expectation which has utilizing 3G network in purchase of music, data ARPU (monthly earnings when 1 making a contract) also improvement can expect. But, the apple chose the wireless LAN. The eye theory seeing, ARPU improvement was broken.
In addition with the apple, from this time it began also the sale of arrival sound in one for iPhone. When 99 cents are paid to the music which purchases with iTunes with addition, the mechanism that was prepared it can set the part which by your like in 1 tunes to arrival sound. The apple prepares the terminal at the respective company, sells music and arrival sound, the ultimate vertical integration model was constructed. For the Japanese carrier, the taste which introduces iPhone it decreased rather.
It is becoming standard function because in Japan [wansegu] and [saihuketai] becomes generally, can sell the terminal. Because the carrier would like to introduce iPhone to Japan, saying, in order to correspond to these functions in the apple, it probably is difficult to force. As an apple in only Japan those where excessive development cost is bet on the function which cannot be used annoyance are thing and, there is no room and the like where also the carrier bears that cost.